The title of this post is very accurate. Whether you’ve been to Mable’s blog before or are a new visitor, you’re about to read something a bit different than the usual company or shopping blog. We’re about to get really honest.
Next month will mark Mables’ 2 year anniversary of blogging. It’s been a fun journey, full of interesting products and sales, as well as a learning experience for us personally. And like everything in life, this blog is not static; every post is an evolution of sorts. We’ve been brainstorming about possibilities for growth on Mables.com and today we’re proud to announce the next step for us. We’re changing the way that we write so that each post is really representative of products and innovations that we feel are important to talk about. Our focus on “Unique Gifts” hasn’t really been specific enough. It’s allowed us to talk about everything from handmade Valentines to replica jewelry and even blogs as gifts. Initially, we wanted to cover those diverse topics so we could offer “something interesting for everybody”. After 2 years of blogging like that we realized it just wasn’t us. That’s not what we genuinely want Mable’s to be. We quit our day jobs so we could be pioneers, not take the path of least resistance.
Starting today, Mable’s Unique Shopping Blog will become more focused on the topics we most enjoy and find important. For better or worse, it will also be written very honestly. In the real world we shoot from the hip, and our blog is really going to reflect that. We’ve always been a bit unconventional, but radical honesty is our goal now. In a world where it seems like every inch of space and every opinion is for sale, we want to be a transparent alternative. If we hear about a really great sale at Giant Company X, will we still let our readers know? Sometimes, but most of the time we will be writing about eco-friendly products and technologies, vintage items, independent companies, and a few geeky gadgets. These are our passions, and we’re choosing to follow them. Several of the blog categories might end up becoming a little bare, but we’ll really fill up the other categories to make up for it.
We hope you’ll join us for this new adventure. Come by and watch our progress, let us know how we’re doing, and share your links to other organizations or people who are trying to blog this way. We’re not sure what the outcome will be, but it’s a risk we’re excited to take. One final question: what do we call this kind of online communication? Blogging with Integrity? Honest Blogging? Blogging From the Hip? What are your thoughts?
* Integrity image courtesy of Right Brain Terrain, creators of amazing Alternative Motivational Posters