Eco Friendly Fashion from Nimli and ecoSkin

Nimli eco friendly fashionLucky Magazine just put together a feature called Eco-Friendly Fashion Sourcebook, which introduced me to some new stores and designers. Two of my finds I just have to share. First is Nimli, an online boutique that is “devoted to providing natural, organic, and sustainable lifestyle products while embracing style and aesthetic“. While the fusion of beauty and environmental care is finally becoming the norm in green fashion, Nimli is the first site I’ve seen that does so seamlessly and without making “green” a novelty. The first time I saw the site, it looked so similar to other designer fashion sites that I thought I had clicked the wrong link! Everything looks polished and stylish, but the ubiquitous color green and images of nature are notably absent from their design and graphics. The message seems clear: Nimli does fashion, and being green is just their default. ecoSkin eco-friendly fashion for women I look forward to the day when environmentally-friendly “options” are presented as the norm and not just a gimmick. Another aspect that helps them stand out among eco-minded retailers is their practice of having each item shipped directly from designer to customer, greatly reducing their carbon footprint, in addition to already buying carbon offset credits.

One of the lines carried at Nimli was also mentioned in the Lucky feature, and they offer classy, simple, contemporary women’s styles. ecoSkin is Los Angeles-based, and Spring 2008 marks their debut line. The designer says “I wanted to give women a hip, sophisticated collection, as well as a sustainable product that would not leave a footprint on the environment. My vision is to continually raise women’s awareness of their options. We can combine eco-friendly fabrics with a high design aesthetic.

$106-$190

RELATED: For more lovely eco-friendly fashion, be sure to check out our Organic Clothes section.

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