Mables.com, a popular online gift shop, announced today the release of their new blog: Mable’s Unique Shopping Blog. The blog will feature unique gift ideas with a focus on eco-friendly, independent, and cruelty-free products not prominently featured in the mainstream press. Co-owner and blogger Sean asserts that, “Our new blog will broaden our reach to online shoppers by constantly offering unique new gift ideas and coupons from their favorite online shop, and delivering those directly to their RSS news reader. Our goal is to create an arena where we can spotlight products and businesses that many people haven’t heard of yet.” You can subscribe to Mable’s Unique Shopping Blog using your RSS reader of choice, and start receiving fun and unique gift ideas for others and yourself.

Mable’s has been online since 2000 helping web surfers find fun and unique gifts and novelties. From May 2000 to December 2004 they were an online-only retail store specializing in unusual toys, unique purses, retro items, and cocktail accessories. Starting in January 2005 they shifted focus from selling cool items to helping shoppers find even better products. Their small team of employees claim to be “Internet Nerds, so finding great deals online comes naturally to us”. However, many items that they found were one-of-a-kind or limited runs, vintage, only available in certain countries, or were otherwise not something they were able to sell in their store. After years of being frustrated by all the great products they weren’t able to make available to their customers, they finally found a happy medium. Mable’s in its current incarnation allows them to find and review all the cool little goodies they find online and tell their site visitors where to easily buy them.

Now Mable’s is launching their Blog to adapt to the ever changing usage of web content. With RSS capabilities, customers can now just subscribe and view their latest posting of fun products from the convenience of their News Readers (Bloglines, Netvibes, Google Home, MyYahoo!, etc.). Mable’s now moves into “Web 2.0” technology to provide another form of search for assisting the shopper find what they are looking for. By displaying tags as a viable search option, users wont be restricted to using broad categories and continually narrowing down their search. They can easily click on a tag that interests them and find all posts related to that tag.

Mable’s is dedicated not just to fun gift ideas, but to earth friendly, indie, and cruelty-free/vegan products that don’t get much press in the mainstream. They strive to showcase truly individual products, as well as provide exposure for small and independent companies. As co-owner and blogger Lauren explains, “Mable’s isn’t a big organization either, but together with online shoppers we can make a big difference”.

Posted by Lauren in Misc
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