Loop NYC produces some of the hottest, most trendy purses available. Not only do they manufacture purses, but craft kits, magnet sets, room decor, and other assorted gift items, too. These are created under the Loop NYC name, as well as Parcel (III Parcel) and Transversion. Their products are featured every single month in fashion, shopping, and teen magazines, and are frequently seen on celebrities. (Such as the Courtney Bag that Britney wore everywhere.) We’ve noticed that in magazines, items are frequently referred to simply as "Transversion by Loop" even though each item has it’s own unique name.

UPDATE: Since late 2007, Loop (and all affiliated brand names) have been selling out of stores and not being restocked. eBay seems to be the only store where you can reliably find a Loop purse.